Leafly, the company that bills itself as the “Yelp of Weed,” today became the first marijuana company to place a full page ad in the New York Times. The advertisement is confirmation America’s most respected newspaper is doubling down on pot. In recent weeks, the Times has been releasing a series of editorials calling for an end to pot prohibition. By accepting Leafly’s ad, the newspaper is also affirming the marijuana industry’s legitimacy.
Leafly, along with competitor Weedmaps, has emerged as one of the top cannabis-oriented tech firms in recent years. The site maintains a database of marijuana dispensaries operating in states where pot has been legalized for medical or recreational purposes. The Seattle-based company developed a web application that allows users to identify specific strains of marijuana that might bring relief to people suffering from specific problems and which dispensaries carry the particular strain they are looking for.
With New York becoming the 23rd state to legalize medicinal marijuana, coupled with the Times progressive stance on pot, Leafly could not have picked a better time to make history. “Our advertisement in The New York Times is a responsible, mainstream message that elevates the conversation about cannabis in the U.S.,” said Leafly CEO Brendan Kennedy in a release.
The full page ad, which can be viewed below, congratulates the state for passing the Compassion Care Act.
New York became the 23rd state to legalize medical marijuana. The Leafy ad goes on to say: “The first step in benefiting from cannabis is making informed choices. From learning about the right products and strains for you, to finding trusted clinics and dispensaries nearby. We’ll be here to help.”