Julian Marley's JuJu Royal brand

Julian Marley cannabis brand inks distribution, cultivation deals

Julian Marley’s cannabis products will soon hit dispensary shelves in the Golden State and the Great White North. JuJu Royal completed two separate deals to distribute and manufacture its ganja in southern California and Canada.

Founded by the international reggae star, Juju Royal produces four strains called Lion’s Domain, Jungle Cheese, Juju O.G. and Heavenly Heights. Cannabis users can select from a variety of flower, hash oil and edible products.

With recreational sales in California set to begin in January,  the company signed an agreement with Finka Distribution, which delivers cannabis products to 1,100 dispensaries in southern California.

“We are eager to expand and distribute the most in-demand brands and products the industry has to offer,” said Nicole Gonzalez, Finka Distribution’s founder. “Working with Julian Marley and his team is an honor.”

Gonzalez’s company is a subsidiary of G FarmaBrand, a cannabis company based in San Rafael, California. JuJu Royal president Travis Belcher said teaming up with Finka and G FarmaBrand is part of a strategy to corner the global marijuana market.

“The decision to work with G FarmaBrand was strategic to our goals,” Belcher said. “We are confident that this partnership will benefit all of our companies, but most importantly the patients and consumers of Southern California.

JuJu Royal, based in Denver, Colorado, also inked a deal with Maricann Group Inc. The agreement gives the Burlington, Canada-based cannabis firm the exclusive rights to cultivate, extract and distribute Julian Marley branded products to Canadian medical marijuana patients. The agreement is for three years. But first, Maricann must obtain approval from Health Canada to sell the JuJu Royal line. In addition, Maricann has a right of first refusal to distribute any JuJu Royal products in Europe.

After founding JuJu Royal, Marley signed a licensing agreement with DropLeaf for the brand. DropLeaf merged with another Canadian company, GEA Technologies. The merged firm trades on the Canadian Stock Exchange under the symbol JUJU.