Nearly fifteen years ago, Afroman was getting high for all the wrong reasons and we loved him for telling it like it is. Now the one-hit rap wonder remixed his ode to cannabis, “Because I Got High,” for all the right reasons. In a new video brought to you by NORML and Weedmaps, Afroman extols on the virtues of marijuana legalization, from its medicinal benefits to less people in prison. The goal is to get people out to vote on November 4 with several states taking up medical marijuana initiatives and legalization on the ballot.
On November 4th, two states and the District of Columbia will be voting to legalize marijuana, and Florida will be voting on a medical marijuana amendment. The timing couldn’t have been better to take, and remake the canna-cult classic. The 2014 version of “Because I Got High” not only challenges old stereotypes, it also seeks to build support and enthusiasm for the three measures proposing to create a regulated pot market for adults, age 21 and over.
Through digital engagement, this song pushes an important political message to a younger, social media savvy voting block, energizing the demographic known to be the among the biggest supporters of ending marijuana prohibition. From glaucoma to funding school construction, the song highlights many of the social, medical and economic benefits of legalization in a fun and informative way.
“NORML is thrilled to have brought Weedmaps and Afroman together to create this unique cultural collaboration merging art, entertainment, and activism into a single campaign that highlights many of the positive benefits of cannabis, and raises awareness for for the legalization initiatives coming up in the 2014 November elections,” said NORML Director of Strategic Partnerships Sabrina Fendrick.